AEM 2400: Marketing
Cornell University

AEM 2400 Marketing is an AEM course at Cornell taught by the following professor: Debra Perosio.
3 elite notetakers have produced 3 study materials for this AEM course.

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Study Materials

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Study Materials

Cornell - AEM 2400 - Class Notes - Week 1
Uploaded: 04/18/2018

CALCULATING THE PROBABILITY OF EACH STRATEGY: to calculate the. Marketing AEM 2400 AEM Fall 2017 week 1 Debra Perosio.These class notes were uploaded by an elite notetaker Gabriela Pavia at Cornell University on Jul 15 2017. Browse this and other AEM 2400

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- This is a common method used to identify the most cost-effective str
Uploaded: 04/18/2018

READING: Reflecting Uncertainty in Cost Efectiveness Analysis: Given. Marketing AEM 2400 AEM Fall 2017 week 1 Debra Perosio.These class notes were uploaded by an elite notetaker Gabriela Pavia at Cornell University on Jul 15 2017. Browse this and other AE

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Recall: QALY may be thought of as a year of life that is lived in perf
Uploaded: 04/18/2018

Prelim 2 Reading notes: CH. Marketing AEM 2400 AEM Fall 2017 week 1 Debra Perosio.These class notes were uploaded by an elite notetaker Gabriela Pavia at Cornell University on Jul 15 2017. Browse this and other AEM 2400 study materials at StudySoup.

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Cornell - AEM 2400 - Study Guide - Midterm
Uploaded: 12/14/2018

product line) Existing Line New Line Existin Line Extension Brand. Marketing AEM 2400 AEM Fall 2017 Debra Perosio.This study guide was uploaded for the Midterm exam on 09/19/2017 by an elite notetaker Julia Notetaker at Cornell University on Oct 08 2017.

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- Collaborators analysis o Partners along the value chain suppliers, v
Uploaded: 04/18/2018

Marketing AEM 2400 Prelim Review Sheet Overview - Marketing. Marketing AEM 2400 AEM Fall 2017 Debra Perosio.This study guide was uploaded for the Midterm exam on 09/19/2017 by an elite notetaker Julia Notetaker at Cornell University on Oct 08 2017. Browse

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- Evaluating most attractive segment o Size which is the biggest and h
Uploaded: 04/18/2018

insurance, burial plots) - Individual product decisions o Core benefit. Marketing AEM 2400 AEM Fall 2017 Debra Perosio.This study guide was uploaded for the Midterm exam on 09/19/2017 by an elite notetaker Julia Notetaker at Cornell University on Oct 08 2

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o Augmented product add-ons, not core to how the product works but off
Uploaded: 04/18/2018

P&G uses Pampers space for diapers rather than - Flankers gives the. Marketing AEM 2400 AEM Fall 2017 Debra Perosio.This study guide was uploaded for the Midterm exam on 09/19/2017 by an elite notetaker Julia Notetaker at Cornell University on Oct 08 2017

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Cornell - AEM 2400 - Class Notes - Week 8
Uploaded: 04/18/2018

Segmentation, targeting, positioning Marketing decisions Markets and. Marketing AEM 2400 AEM Fall 2017 week 8 Debra Perosio.These class notes were uploaded by an elite notetaker Julia Notetaker at Cornell University on Oct 16 2017. Browse this and other A

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IKEA Geographic segmentation - Targets urban areas - Their product is
Uploaded: 04/18/2018

e. Marketing AEM 2400 AEM Fall 2017 week 8 Debra Perosio.These class notes were uploaded by an elite notetaker Julia Notetaker at Cornell University on Oct 16 2017. Browse this and other AEM 2400 study materials at StudySoup.

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o Amazon is very close to achieving this o Toyota will soon be able to
Uploaded: 04/18/2018

e... Marketing AEM 2400 AEM Fall 2017 week 8 Debra Perosio.These class notes were uploaded by an elite notetaker Julia Notetaker at Cornell University on Oct 16 2017. Browse this and other AEM 2400 study materials at StudySoup.

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Cornell - AEM 2400 - Class Notes - Week 10
Uploaded: 04/18/2018

o Ex: Budweiser makes the beer but its local partners that sell the. Marketing AEM 2400 AEM Fall 2017 week 10 Debra Perosio.These class notes were uploaded by an elite notetaker Julia Notetaker at Cornell University on Oct 30 2017. Browse this and other A

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- Communication o Marketing research grocery stores do this often o Se
Uploaded: 04/18/2018

Distribution Chapters 13 1. Marketing AEM 2400 AEM Fall 2017 week 10 Debra Perosio.These class notes were uploaded by an elite notetaker Julia Notetaker at Cornell University on Oct 30 2017. Browse this and other AEM 2400 study materials at StudySoup.

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Cornell - AEM 2400 - Class Notes - Week 12
Uploaded: 04/17/2018

11/13 IMC Continued Day 2 Media decisions. Marketing AEM 2400 AEM Fall 2017 week 12 Debra Perosio.These class notes were uploaded by an elite notetaker Julia Notetaker at Cornell University on Nov 13 2017 and has been viewed 114 times. Browse this and oth

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Cornell - AEM 2400 - Class Notes - Week 13
Uploaded: 04/18/2018

which are one-to-many communication tools) o Social media changed this. Marketing AEM 2400 AEM Fall 2017 week 13 Debra Perosio.These class notes were uploaded by an elite notetaker Julia Notetaker at Cornell University on Nov 20 2017. Browse this and othe

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Process Prospecting/generating and qualifying leads - Cold-calling - S
Uploaded: 04/18/2018

11/20 Personal Selling IMC In book read Sales environment Personal. Marketing AEM 2400 AEM Fall 2017 week 13 Debra Perosio.These class notes were uploaded by an elite notetaker Julia Notetaker at Cornell University on Nov 20 2017. Browse this and other AE

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Cornell - AEM 2400 - Class Notes - Week 14
Uploaded: 04/18/2018

e. Marketing AEM 2400 AEM Fall 2017 week 14 Debra Perosio.These class notes were uploaded by an elite notetaker Julia Notetaker at Cornell University on Nov 27 2017. Browse this and other AEM 2400 study materials at StudySoup.

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Metrics - Own social media o Hootsuit, ect, o Constant monitoring, res
Uploaded: 04/18/2018

e... Marketing AEM 2400 AEM Fall 2017 week 14 Debra Perosio.These class notes were uploaded by an elite notetaker Julia Notetaker at Cornell University on Nov 27 2017. Browse this and other AEM 2400 study materials at StudySoup.

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- There is a communication part of pricing people judge product based
Uploaded: 04/18/2018

Channel - List of potential outlets, audiences - I. Marketing AEM 2400 AEM Fall 2017 week 14 Debra Perosio.These class notes were uploaded by an elite notetaker Julia Notetaker at Cornell University on Nov 27 2017. Browse this and other AEM 2400 study mat

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Cornell - AEM 2400 - Guest Lecture (Prelim 2) - Class Notes
Uploaded: 04/18/2018

Bloggers Example Ebay viral story of man selling his wedding dress. Marketing AEM 2400 AEM Fall 2017 week 14 Debra Perosio.These class notes were uploaded by an elite notetaker Julia Notetaker at Cornell University on Dec 04 2017. Browse this and other AE

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- Adwords keywords generator - Keyword typo generators - HootSuite can
Uploaded: 04/18/2018

Guest Lecture How Startups do Marketing, Advertising and Sales Brad. Marketing AEM 2400 AEM Fall 2017 week 14 Debra Perosio.These class notes were uploaded by an elite notetaker Julia Notetaker at Cornell University on Dec 04 2017. Browse this and other A

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Cornell - AEM 2400 - Study Guide - Final
Uploaded: 12/17/2018

all of Campbells soups) How will you organize your products o Width. Marketing AEM 2400 AEM Fall 2017 Debra Perosio.This study guide was uploaded for the Final exam on 09/19/2017 by an elite notetaker Julia Notetaker at Cornell University on Dec 05 2017.

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o Uses customers time o Solutions o Make facility and staff look profe
Uploaded: 12/17/2018

NYT is high quality) - Assessment o DAGMAR (Defined Advertising Goals. Marketing AEM 2400 AEM Fall 2017 Debra Perosio.This study guide was uploaded for the Final exam on 09/19/2017 by an elite notetaker Julia Notetaker at Cornell University on Dec 05 2017

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Push - Trade promotion, personal selling - Convinces channel partners
Uploaded: 12/17/2018

)) o Increase width to diversify risk and capitalize on established. Marketing AEM 2400 AEM Fall 2017 Debra Perosio.This study guide was uploaded for the Final exam on 09/19/2017 by an elite notetaker Julia Notetaker at Cornell University on Dec 05 2017.

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- Uses o Consumer o Induce trial o Encourage repeat purchase o Counter
Uploaded: 12/17/2018

e. Marketing AEM 2400 AEM Fall 2017 Debra Perosio.This study guide was uploaded for the Final exam on 09/19/2017 by an elite notetaker Julia Notetaker at Cornell University on Dec 05 2017. Browse this and other AEM 2400 study materials at StudySoup.

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o Blogs o Microblogs (Twitter) o Social networks o Media sharing o New
Uploaded: 12/17/2018

5% of all adopters; rely slightly more on group norms/values;. Marketing AEM 2400 AEM Fall 2017 Debra Perosio.This study guide was uploaded for the Final exam on 09/19/2017 by an elite notetaker Julia Notetaker at Cornell University on Dec 05 2017. Browse

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