Bus 360: Marketing 360

Explore the concept of externalities, the unintended market effects impacting third parties. Through examples of pollution and neighborhood beautification, understand how externalities can lead to market inefficiencies. Discover interventions, like taxes and subsidies, designed to align private and social costs.

Learn about the significance of Retained Earnings in a company's financial structure. Understand how Retained Earnings fit into different financial statements. Grasp the distinction between major financial statements and their roles.

Explore essential financial instruments without diving into complexity. From Treasury bills to Federal funds, uncover the basics of short-term debt and money market tools that drive economic stability.

Understand the significance of the predetermined overhead rate in cost accounting. Learn the step-by-step process of estimating overhead costs, choosing the allocation base, and allocating these costs to products. Grasp the importance of accurate cost representation for effective decision-making.

Explore the financial decisions of Longhorn Corporation in its debut year. Understand how net income distribution affects stockholders and the significance of retained earnings in maintaining company growth.

Explore the concept of distribution objectives using Nike as a prime example. Learn how integrating these objectives with marketing, finance, and sales ensures efficiency and optimal resource use. The coordination leads to strategic decisions and a seamless customer experience.