PSY 10360: Consumer Psychology

Discover the fascinating history of psychology's emergence as a science in this video. Explore the contributions of pioneers like Sigmund Freud, John B. Watson, Wilhelm Wundt, G. Stanley Hall, and William James, and learn how Wilhelm Wundt established the world's first psychology laboratory in 1879.

Explore the core concept of phonemes in linguistics. Learn how these sound units differentiate words and shape language. Experience the captivating intricacies of speech sounds across languages.

Unpack the concept of CER, or Conditioned Emotional Response, in psychology. It signifies an emotional reaction stemming from classical conditioning, linking neutral stimuli with significant emotional events. Examples include fears developed after traumatic experiences.

Discover the significance of studying fraternal twins in genetic research. Understand the unique blend of shared environments and differing genetic codes. Grasp how their study enlightens the genetics vs environment debate.

Discover how Signal Detection Theory helps in identifying signals in a cluttered setting. This video unpacks its four key outcomes—Hit, Miss, False Alarm, and Correct Rejection—and explores its relevance in various perception processes like vision, smell, and absolute thresholds.

Explore the principles of functionalistic psychology, from its emphasis on understanding the purpose behind our thoughts and behaviors to its integration of pragmatism and evolutionary perspectives. Discover how context, individual differences, and a holistic approach play pivotal roles in this psychological framework.