BA 325: Professional Selling

Witness Janice's decision-making process at a market, weighing perceived value against costs. Understand the dynamics of consumer choice in economics. Learn how maximizing utility and budget constraints affect purchasing decisions.

Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.

Explore the factors influencing supply in economics in this informative video. Discover how various determinants, from production costs to market competition, impact supply curves. Uncover the essentials of supply dynamics without delving into complex jargon.

Discover the concept of "par value" in the stock market and its significance in corporate finance. Understand the difference between issue price, selling price, and dividends. Grasp the foundational knowledge essential for savvy investing.

Explore the classification of Property, Plant, and Equipment (PPE) in business accounting. Understand the difference between tangible, intangible, and current assets. Grasp the importance of PPE on a company's balance sheet.

Unpack the intricacies of collaboration within supply chain organizations. Explore the various types, from strategic to sustainability collaboration. Understand their significance in improving performance and enhancing competitiveness.