BED 300: Principles of Marketing

Explore the factors influencing supply in economics in this informative video. Discover how various determinants, from production costs to market competition, impact supply curves. Uncover the essentials of supply dynamics without delving into complex jargon.

Explore the concept of distribution objectives using Nike as a prime example. Learn how integrating these objectives with marketing, finance, and sales ensures efficiency and optimal resource use. The coordination leads to strategic decisions and a seamless customer experience.

Witness Janice's decision-making process at a market, weighing perceived value against costs. Understand the dynamics of consumer choice in economics. Learn how maximizing utility and budget constraints affect purchasing decisions.

Discover the unique role of contra revenue accounts in accounting, emphasizing their debit balance nature and their use in adjusting gross revenue. Explore examples like sales discounts, returns, and allowances to grasp their impact on a company's reported income.

Understand the significance of the predetermined overhead rate in cost accounting. Learn the step-by-step process of estimating overhead costs, choosing the allocation base, and allocating these costs to products. Grasp the importance of accurate cost representation for effective decision-making.