BUS 2110: Principles of Economics: Microeconomics

Witness Janice's decision-making process at a market, weighing perceived value against costs. Understand the dynamics of consumer choice in economics. Learn how maximizing utility and budget constraints affect purchasing decisions.

Unlock the power of the Gordon Growth Model in this video, a valuable tool for evaluating dividend-paying stocks and forecasting dividend growth rates. Discover how changes in expected dividend growth can influence stock prices and P/E ratios, providing valuable insights for investors and financial analysts.

Unpack the AIDA model, a pivotal method in marketing to guide consumer decisions. From capturing attention to sparking interest, fostering desire, and driving action, the AIDA framework offers a comprehensive path to convert interest into sales.

Discretionary Reporting offers a deeper look into a company's finances beyond standard requirements. By voluntarily providing added details, it enhances transparency, aids stakeholders, and effectively communicates unique circumstances. But, companies must ensure consistency and uphold ethical practices

Uncover the essentials of the Security Market Line (SML) in finance. Explore the concept of risk and return, market risk premiums, and how undervalued assets are spotted in this insightful video.