PSY 4404: Human Memory and Learning

Explore persuasion techniques such as Door-in-the-face, Foot-in-the-door, That's-not-all, and Not-so-free sample, commonly used in psychology, marketing, and sales, where only Foot-in-the-door initiates with a small request to enhance compliance with a larger one later based on the consistency principle.

Examine the concepts of groupthink and group polarization in group decision-making. Learn how the drive for harmony can overshadow critical thought, and how group discussions can intensify biases. Discover ways to maintain diverse thought and prevent extreme views.

Discover the intricacies of our olfactory system and how it connects to emotions and memories. Learn how odorant molecules interact with receptors and influence brain regions. Grasp why certain smells can evoke powerful feelings or vivid recollections.

Discover how Signal Detection Theory helps in identifying signals in a cluttered setting. This video unpacks its four key outcomes—Hit, Miss, False Alarm, and Correct Rejection—and explores its relevance in various perception processes like vision, smell, and absolute thresholds.

This video explores the laws of visual perception: Closure, Proximity, Similarity, and Simplicity, and matches them with their respective meanings. Closure involves perceiving fragmented elements as a complete figure, Proximity relates to grouping close elements together, Similarity pertains to grouping similar-looking elements, and Simplicity emphasizes perceiving patterns in the simplest manner possible.