PSY 221: Social Psychology

Explore persuasion techniques such as Door-in-the-face, Foot-in-the-door, That's-not-all, and Not-so-free sample, commonly used in psychology, marketing, and sales, where only Foot-in-the-door initiates with a small request to enhance compliance with a larger one later based on the consistency principle.

Learn how the process of Standardization in test development ensures a consistent experience for test-takers by defining uniform procedures and establishing meaningful scores. This educational video demonstrates each step visually using sketches to clarify key concepts. Find out why Standardization is the term that best describes this crucial method in test development

Discover the concept of physiological arousal and how various psychological theories interpret it into emotions. Learn about the role of context in defining our emotions through the Two-Factor Theory. Grasp the significance of cognitive labeling in different scenarios.

Discover the dual nature of intelligence - Fluid and Crystallized - and how they shape our thinking and problem-solving abilities. Explore real-life scenarios showcasing the application of these intelligence types. Gain insights into recognizing your own cognitive strengths and areas for growth.

Uncover the mystery behind reversed-color afterimages and how our eyes decode them. Explore the role of cones and the importance of Hering's opponent-process theory. Break down other vision theories and their relevance to our color perception.