PSY 3114: Research Methods II: Applications & Experimental Design

Explore the life and work of Abraham Harold Maslow, a pivotal figure in American psychology. Delve into Maslow's groundbreaking Hierarchy of Needs, a model prioritizing human needs from basic physiological necessities to self-actualization. Understand the significance of satisfying lower-level needs before addressing higher ones.

Examine the concepts of groupthink and group polarization in group decision-making. Learn how the drive for harmony can overshadow critical thought, and how group discussions can intensify biases. Discover ways to maintain diverse thought and prevent extreme views.

Unravel the workings of the cognitive unconscious and its influential role in our daily lives. Learn how it silently steers our thoughts, behaviors, and preferences. Discover the power of the cognitive unconscious in both routine tasks and complex decisions.

Explore the nuances of Explicit and Implicit Memories. While Explicit Memory acts as our factual database and life's scrapbook, Implicit Memory operates subtly, influencing our actions through past experiences. Delve into their subtypes, from Episodic and Semantic to Procedural, Priming, and Conditioning.

Explore persuasion techniques such as Door-in-the-face, Foot-in-the-door, That's-not-all, and Not-so-free sample, commonly used in psychology, marketing, and sales, where only Foot-in-the-door initiates with a small request to enhance compliance with a larger one later based on the consistency principle.

Explore Edward Thorndike's foundational Law of Effect, illustrating how favorable consequences influence behavior repetition. Contrast this principle with other behavioral concepts like operant conditioning and shaping for a complete understanding.