Disney Transit Consider the chapter-opening quote. Suppose your city’s transportation manager hires the team of workers that designed the most popular Disneyland rides and asks them to redesign the city’s transit system. The city’s objective is to increase ridership while eliminating the transit subsidy. In other words, transit fares will cover the full cost of the system. a. Predict the features of the Disney-inspired transit system b. Would you expect the new system to meet the city’s objectives?

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A Disney-inspired transit system might have some of these characteristics:

Themed vehicles resemble different Disney characters, movies, or lands, such as Mickey Mouse buses, Frozen trains, or Adventure land boats.

Immersive environments create a sense of wonder and excitement, such as a Grand Canyon diorama along the railroad, a pirate’s lair on an island, or a Star Wars galaxy in a space station.

Interactive elements that engage the passengers and make them feel part of the story, such as animatronics, special effects, music, or narration.

Variety and choice allow the passengers to customize their experience, such as different routes, speeds, or modes of transportation.