Pizza Hut, after test-marketing a new product called the
Chapter 0, Problem 10.15(choose chapter or problem)
Pizza Hut, after test-marketing a new product called the Bigfoot Pizza, concluded that introduction of the Bigfoot nationwide would increase its sales by more than 14% (USA Today, April 2, 1993). This conclusion was based on recording sales information for a random sample of Pizza Hut restaurants selected for the marketing trial. With m denoting the mean percentage increase in sales for all Pizza Hut restaurants, consider using the sample data to decide between H0: m 14 and Ha: m 14. a. Is Pizza Huts conclusion consistent with a decision to reject H0 or to fail to reject H0? b. If Pizza Hut is incorrect in its conclusion, is the company making a Type I or a Type II error?
Unfortunately, we don't have that question answered yet. But you can get it answered in just 5 hours by Logging in or Becoming a subscriber.
Becoming a subscriber
Or look for another answer