An investigation carried out to study purchasers of luxury
Chapter 0, Problem 15.18(choose chapter or problem)
An investigation carried out to study purchasers of luxury automobiles reported data on a number of different attributes that might affect purchase decisions, including comfort, safety, styling, durability, and reliability (Measuring Values Can Sharpen Segmentation in the Luxury Car Market, Journal of Advertising Research [1995]: 9 22). Here is summary information on the level of importance of speed, rated on a seven-point scale: Type of Car American German Japanese Sample size 58 38 59 Sample mean rating 3.05 2.87 2.67 In addition, SSE 459.04. Carry out a hypothesis test to determine if there is sufficient evidence to conclude that the mean importance rating of speed is not the same for owners of these three types of cars.
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