Prove that if and are even functions, then is also an even function
Culture mental frames and meanings that are shared by most people in a social group What do cultural meanings include Common perspectives, typical cognitions (beliefs), affective reactions (feelings), and characteristic patterns of behavior How can cultural meanings be analyzed Macro (Canada, France, UK) Subcultures (elderly, young adults) Social classes (middle/working class) Reference groups (social cliques) Family (limited or extended) How are cultural meanings created By people Cultural meanings are constantly in ____________ and can be subject to _________ changes. motion rapid Social groups differ in the amount of ____________ people have to adopt and use certain _____________ meanings. freedom cultural Marketers typically focus on identifying