Solved: Shopping vehicle and judgment. Refer to the

QUESTION:

Problem 58E

Shopping vehicle and judgment. Refer to the Journal of Marketing Research (Dec. 2011) study of when grocery store shoppers’ judgments, Exercise 2.85 (p. 85). For one part of the study, 11 consumers were told to put their arm in a flex position (similar to a shopping basket) and then each consumer was offered several choices between a vice product and a virtue product (e.g., a movie ticket vs. a shopping coupon, pay later with a larger amount vs. pay now). Based on these choices, a vice choice score was determined on a scale of 0 to 100 (where higher scores indicate a greater preference for vice options). The data in the next table are (simulated) choice scores for the 11 consumers. Suppose that the average choice score for consumers with an extended arm position (similar to pushing a shopping cart) is known to be  = 50. The researchers theorize that the mean choice score for consumers shopping with a flexed arm will be higher than 43 (reflecting their higher propensity to select a vice product. Test the theory at  = .05.