Solution Found!
Coupon user study. Refer to the study of a customer’s
Chapter 10, Problem 34E(choose chapter or problem)
Coupon user study. Refer to the study of a customer’s motivation to use a technology-based self-service (TBSS) encounter developed for a firm’s discount coupons, Exercise 10.15 (p. 571). Recall that the coupon users received the coupons in one of three ways—mail only (nontechnology user), Internet only (TBSS user), and both mail and Internet. The researcher wants to know if there are differences in customer characteristics—specifically gender (male or female) and coupon usage satisfaction (satisfied, unsatisfied, or indifferent)—among the three types of coupon users. That is, does type of coupon user depend on gender? Does type depend on coupon usage satisfaction level? Data on these categorical variables were collected for a sample of 440 coupon users and are saved in the file. Conduct the appropriate analyses for the researcher. Use \(\alpha=.01\) for each analysis. Present your conclusions in a professional report.
Questions & Answers
(2 Reviews)
QUESTION:
Coupon user study. Refer to the study of a customer’s motivation to use a technology-based self-service (TBSS) encounter developed for a firm’s discount coupons, Exercise 10.15 (p. 571). Recall that the coupon users received the coupons in one of three ways—mail only (nontechnology user), Internet only (TBSS user), and both mail and Internet. The researcher wants to know if there are differences in customer characteristics—specifically gender (male or female) and coupon usage satisfaction (satisfied, unsatisfied, or indifferent)—among the three types of coupon users. That is, does type of coupon user depend on gender? Does type depend on coupon usage satisfaction level? Data on these categorical variables were collected for a sample of 440 coupon users and are saved in the file. Conduct the appropriate analyses for the researcher. Use \(\alpha=.01\) for each analysis. Present your conclusions in a professional report.
ANSWER:Step 1 of 10
The test hypotheses for coupon user and gender are given below:
Null hypothesis:
\(H_{0}\): The type of coupon user is independent of gender.
Alternative hypothesis:
\(H_{a}\): The type of coupon user is dependent on gender.
Reviews
Review this written solution for 40530) viewed: 361 isbn: 9780321826237 | Statistics For Business And Economics - 12 Edition - Chapter 10 - Problem 34e
Thank you for your recent purchase on StudySoup. We invite you to provide a review below, and help us create a better product.
No thanks, I don't want to help other students
Review this written solution for 40530) viewed: 361 isbn: 9780321826237 | Statistics For Business And Economics - 12 Edition - Chapter 10 - Problem 34e
Thank you for your recent purchase on StudySoup. We invite you to provide a review below, and help us create a better product.
No thanks, I don't want to help other students