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America’s most reputable companies. Forbes magazine
Chapter 15, Problem 79E(choose chapter or problem)
America’s most reputable companies. Forbes magazine publishes a list of America’s most reputable companies based on an annual survey conducted by the Reputation Institute. The rankings are based on a “global pulse” score (the higher the score, the more reputable the company). Global pulse scores for the top 20 companies in 2011 and 2010 are listed in the table. Is there evidence of a positive rank correlation between global pulse scores of firms in 2011 and 2010? Use \(\alpha = .01\).
Questions & Answers
QUESTION:
America’s most reputable companies. Forbes magazine publishes a list of America’s most reputable companies based on an annual survey conducted by the Reputation Institute. The rankings are based on a “global pulse” score (the higher the score, the more reputable the company). Global pulse scores for the top 20 companies in 2011 and 2010 are listed in the table. Is there evidence of a positive rank correlation between global pulse scores of firms in 2011 and 2010? Use \(\alpha = .01\).
ANSWER:
Step 1 of 10
The data represent the Global pulse scores for the top 20 companies in the year 2010 and 2011. The appropriate hypotheses for the given data are as follows: