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Advertising: Readability Readability Levels of Magazine
Chapter , Problem 12(choose chapter or problem)
Advertising: Readability Readability Levels of Magazine Ads, by F. K. Shuptrine and D. D. McVicker, is an article in the Journal of Advertising Research. (For more information, visit the Brase/Brase statistics site at college.hmco.com/pic/braseUS9e and find the link to DASL, the Carnegie Mellon University Data and Story Library. Look in Data Subjects under Consumer and then Magazine Ads Readability file.) The following is a list of the number of three-syllable (or longer) words in advertising copy of randomly selected magazine advertisements. 34 21 37 31 10 24 39 10 17 18 32 17 3 10 6 5 6 6 13 22 25 3 5 2 9 3 0 4 29 26 5 5 24 15 3 8 16 9 10 3 12 10 10 10 11 12 13 1 9 43 13 14 32 24 15 Use eight classes.
Questions & Answers
QUESTION:
Advertising: Readability Readability Levels of Magazine Ads, by F. K. Shuptrine and D. D. McVicker, is an article in the Journal of Advertising Research. (For more information, visit the Brase/Brase statistics site at college.hmco.com/pic/braseUS9e and find the link to DASL, the Carnegie Mellon University Data and Story Library. Look in Data Subjects under Consumer and then Magazine Ads Readability file.) The following is a list of the number of three-syllable (or longer) words in advertising copy of randomly selected magazine advertisements. 34 21 37 31 10 24 39 10 17 18 32 17 3 10 6 5 6 6 13 22 25 3 5 2 9 3 0 4 29 26 5 5 24 15 3 8 16 9 10 3 12 10 10 10 11 12 13 1 9 43 13 14 32 24 15 Use eight classes.
ANSWER:Problem 12
Advertising: Readability “Readability Levels of Magazine Ads”, by F. K. Shuptrine and D. D. McVicker, is an article in the Journal of Advertising Research. (For more information, visit the Brase/Brase statistics site at college.hmco.com/pic/braseUS9e and find the link to DASL, the Carnegie Mellon University Data and Story Library. Look in Data Subjects under Consumer and then Magazine Ads Readability file.) The following is a list of the number of three-syllable (or longer) words in advertising copy of randomly selected magazine advertisements.
Use eight classes.
For Problems 7–12, use the specified number of classes to do the following.
(a) Find the class width.
(b) Make a frequency table showing class limits, class boundaries, midpoints, frequencies, relative frequencies, and cumulative frequencies.
(c) Draw a histogram.
(d) Draw a relative-frequency histogram.
(e) Categorize the basic distribution shape as uniform, mound-shaped symmetrical, bimodal, skewed left, or skewed right.
(f) Draw an Ogive.
Step by Step Solution
Step 1 of 6
Class width is the difference between the highest and the lowest value divided by the number of classes, ie;
Class width = 