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The Language of Composition: Reading, Writing, Rhetoric | 2nd Edition | ISBN: 9780312676506 | Authors: Renee H. Shea, Lawrence Scanlon, Robin Dissin Aufses
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Examine the following advertisement sponsored by the Federal Highway Administration

Chapter 1, Problem 10

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QUESTION:

Examine the following advertisement sponsored by the Federal Highway Administration. Analyze the rhetorical situation and appeals used in the advertisement, and determine whether you think this advertisement is effective or ineffective.

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QUESTION:

Examine the following advertisement sponsored by the Federal Highway Administration. Analyze the rhetorical situation and appeals used in the advertisement, and determine whether you think this advertisement is effective or ineffective.

ANSWER:

Step 1

The federal highway administration, through the advertisement, tries to make drivers aware of following the traffic rules for the safety of the pedestrian and their own life. It helps to understand the importance of a person to their family, be it old age or infant. Saving one’s life can change the perspective of living as a human being as it could destroy a saver's life or could make it worth for someone.

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