Attitude Change Social psychologists have found that as | StudySoup

Textbook Solutions for Calculus with Applications

Chapter 5.2 Problem 55A

Question

Problem 55A

Attitude Change Social psychologists have found that as the discrepancy between the views of a speaker and those of an audience increases, the attitude change in the audience also increases to a point but decreases when the discrepancy becomes too large, particularly if the communicator is viewed by the audience as having low credibility. Suppose that the degree of change can be approximated by the function

D(x) = –x4 + 8x3 + 80x2,

where x is the discrepancy between the views of the speaker and those of the audience, as measured by scores on a questionnaire. Find the amount of discrepancy the speaker should aim for to maximize the attitude change in the audience. Source: Journal of Personality and Social Psychology.

Solution

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The first step in solving 5.2 problem number 55 trying to solve the problem we have to refer to the textbook question: Problem 55AAttitude Change Social psychologists have found that as the discrepancy between the views of a speaker and those of an audience increases, the attitude change in the audience also increases to a point but decreases when the discrepancy becomes too large, particularly if the communicator is viewed by the audience as having low credibility. Suppose that the degree of change can be approximated by the functionD(x) = –x4 + 8x3 + 80x2,where x is the discrepancy between the views of the speaker and those of the audience, as measured by scores on a questionnaire. Find the amount of discrepancy the speaker should aim for to maximize the attitude change in the audience. Source: Journal of Personality and Social Psychology.
From the textbook chapter Relative Extrema you will find a few key concepts needed to solve this.

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Title Calculus with Applications  10 
Author Margaret L. Lial, Raymond N. Greenwell, Nathan P. Ritchey
ISBN 9780321749000

Attitude Change Social psychologists have found that as

Chapter 5.2 textbook questions

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