What is the goal of competitive advertisingWhat is the goal of informative advertising

Explain the significance of: consumer, disposable income, discretionary income, rational choice.

Identifying Copy the diagrams below, and in them list four items you would like to purchase now (Spending) and four items you would like to save for and buy later (Saving).

The BIG Idea From your spending web in question 2, list the items you are willing to give up in order to buy items in your savings web, and explain why.

Explaining What kinds of products are purchased with disposable income?

Rational Choice Choose a product you like and create two advertisements. The first ad should emphasize why buying this product is a rational choice. The second ad should appeal to the fun or light side of the product and the desire to buy it, even if its not a rational purchase.

Choose the letter of the term that best completes each sentence. a. region b. perceive c. principles d. accurate e. similar f. assume g. guarantee Consumers need information to make informed buying decisions.

Choose the letter of the term that best completes each sentence. a. region b. perceive c. principles d. accurate e. similar f. assume g. guarantee Consumerism seeks to , or ensure, consumer rights in the marketplace.

Choose the letter of the term that best completes each sentence. a. region b. perceive c. principles d. accurate e. similar f. assume g. guarantee Advertising seeks to change the way buyers products and competitors.

Choose the letter of the term that best completes each sentence. a. region b. perceive c. principles d. accurate e. similar f. assume g. guarantee Buyers should not that advertising is accurate and fair.

What is the difference between disposable and discretionary income?

What are four factors that affect a persons earning power?

What is a rational consumer choice?

What are three important buying principles?

How should you decide how much time to spend gathering information before you make a purchase?

What is the goal of competitive advertising? What is the goal of informative advertising?

Complete the graphic organizer by listing some consumer rights and responsibilities discussed in this chapter

Who protects consumers rights?

What changes did the consumerism movement bring about?

What steps might Jolene take to help her decide which product to buy?

What would be the opportunity cost of choosing to buy an MP3 player?

Imagine you are in Jolenes situation, and conduct research on the steps you listed in question 19. Use a chart like the one below to record any information you find. Finally, write down what your decision would be, and then explain why.

The BIG IDEAS Why do some people buy mostly brand-name products while other people buy mostly store-label products?

Examining Examine the advertisement below, then answer the questions that follow.a. What type of advertisement is this competitive or informative? Why? b. What audience does the advertisement target? How do you know?

Study the cartoon below, and then answer the following questions. a. What is a demographic? b. According to the cartoon, why do retailers value consumers in the demographic to which the boy apparently belongs?