Research indicates that the color red increases men’s attraction to women (Elliot and Niesta, 2008). In the original study, men were shown women’s photographs presented on either a white or a red background. Photographs presented on red were rated significantly more attractive than the same photographs mounted on white. In a similar study, a researcher prepares a set of 30 women’s photographs, with 15 mounted on a white background and 15 mounted on red. One picture is identified as the test photograph, and appears twice in the set, once on white and once on red. Each male participant looks through the entire set of photographs and rates the attractiveness of each woman on a 10-point scale. The following table summarizes the ratings of the test photograph for a sample of n = 9 men. Are the ratings for the test photograph significantly different when it is presented on a red background compared to a white background? Use a two-tailed test with \(\alpha = .01\). Text Transcription: alpha=.01
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Textbook Solutions for Statistics for the Behavioral Sciences
Question
Masculine-themed words (such as competitive, independent, analyze, strong) are commonly used in job recruitment materials, especially for job advertisements in male-dominated areas (Gaucher, Friesen, & Kay, 2010). The same study found that these words also make the jobs less appealing to women. In a similar study, female participants were asked to read a series of job advertisements and then rate how interesting or appealing the job appeared to be. Half of the advertisements were constructed to include several masculine-themed words and the others were worded neutrally. The average rating for each type of advertisement was obtained for each participant. For n = 25 participants, the mean difference between the two types of advertisements is \(M_{D} = 1.32\) points (neutral ads rated higher) with SS = 150 for the difference scores.
(a) Is this result sufficient to conclude that there is a significant difference in the ratings for two types of advertisements? Use a two-tailed test with \(\alpha = .05\).
(b) Compute \(r^{2}\) to measure the size of the treatment effect.
(c) Write a sentence describing the outcome of the hypothesis test and the measure of effect size as it would appear in a research report.
Text Transcription:
M_D=1.32
alpha=.05
r^2
Solution
The first step in solving 11 problem number trying to solve the problem we have to refer to the textbook question: Masculine-themed words (such as competitive, independent, analyze, strong) are commonly used in job recruitment materials, especially for job advertisements in male-dominated areas (Gaucher, Friesen, & Kay, 2010). The same study found that these words also make the jobs less appealing to women. In a similar study, female participants were asked to read a series of job advertisements and then rate how interesting or appealing the job appeared to be. Half of the advertisements were constructed to include several masculine-themed words and the others were worded neutrally. The average rating for each type of advertisement was obtained for each participant. For n = 25 participants, the mean difference between the two types of advertisements is \(M_{D} = 1.32\) points (neutral ads rated higher) with SS = 150 for the difference scores. (a) Is this result sufficient to conclude that there is a significant difference in the ratings for two types of advertisements? Use a two-tailed test with \(\alpha = .05\). (b) Compute \(r^{2}\) to measure the size of the treatment effect. (c) Write a sentence describing the outcome of the hypothesis test and the measure of effect size as it would appear in a research report.Text Transcription:M_D=1.32alpha=.05r^2
From the textbook chapter The t Test for Two Related Samples you will find a few key concepts needed to solve this.
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