The approach used in 1(e) led to a disastrous prediction

Chapter , Problem 2

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The approach used in 1(e) led to a disastrous prediction in the 1936 presidential election, in which Franklin Roosevelt defeated Alfred Landon by a landslide. A Landon victory had been predicted by the Literary Digest. Themagazine based its prediction on the preferences of a sample of voters chosen from lists of automobile and telephone owners. (a) Why do you think the Literary Digests prediction was so far off ? (b) Has anything changed between 1936 and now that would make you believe that the approach used by the Literary Digest would work better today?

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