The quality of computer disks is measured by the number of missing pulses. Brand X is such that 80% of the disks have no missing pulses. If 100 disks of brand X are inspected, what is the probability that 15 or more contain missing pulses?
Brand Marketing 9/29/16 7:00 PM Developing Brand Image and Brand Position Sep 28, 2016 • Brand Image o Product vs. Brand ▯ Products ▯ made in factory can be copied by competition, can be quickly outdated, can command only a commodity price, has functional value ▯ Brand ▯ is bought by consumer, is unique, can enjoy a long lifespan, can command a premium price, ▯ Has function and and nonfunctional value (an image) o Who positions brands ▯ While marketers guide the positioning effort, positions