Take the offer First USA, a major credit card company, is planning a new offer for their | StudySoup

Textbook Solutions for Stats Modeling the World

Chapter 18 Problem 16

Question

Take the offer First USA, a major credit card company, is planning a new offer for their current cardholders. The offer will give double airline miles on purchases for the next 6 months if the cardholder goes online and registers for the offer. To test the effectiveness of the campaign, First USA recently sent out offers to a random sample of 50,000 cardholders. Of those, 1184 registered. a) Give a 95% confidence interval for the true proportion of those cardholders who will register for the offer. b) If the acceptance rate is only 2% or less, the campaign wont be worth the expense. Given the confidence interval you found, what would you say?

Solution

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The first step in solving 18 problem number 16 trying to solve the problem we have to refer to the textbook question: Take the offer First USA, a major credit card company, is planning a new offer for their current cardholders. The offer will give double airline miles on purchases for the next 6 months if the cardholder goes online and registers for the offer. To test the effectiveness of the campaign, First USA recently sent out offers to a random sample of 50,000 cardholders. Of those, 1184 registered. a) Give a 95% confidence interval for the true proportion of those cardholders who will register for the offer. b) If the acceptance rate is only 2% or less, the campaign wont be worth the expense. Given the confidence interval you found, what would you say?
From the textbook chapter Confidence Intervals for Proportions you will find a few key concepts needed to solve this.

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Title Stats Modeling the World 4 
Author David E. Bock, Paul F. Velleman, Richard D. De Veaux
ISBN 9780321854018

Take the offer First USA, a major credit card company, is planning a new offer for their

Chapter 18 textbook questions

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