Margin of error A TV newscaster reports the results of a poll of voters, and then says, The margin of error is plus or minus 4%. Explain carefully what that means.
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Textbook Solutions for Stats Modeling the World
Question
Take the offer First USA, a major credit card company, is planning a new offer for their current cardholders. The offer will give double airline miles on purchases for the next 6 months if the cardholder goes online and registers for the offer. To test the effectiveness of the campaign, First USA recently sent out offers to a random sample of 50,000 cardholders. Of those, 1184 registered. a) Give a 95% confidence interval for the true proportion of those cardholders who will register for the offer. b) If the acceptance rate is only 2% or less, the campaign wont be worth the expense. Given the confidence interval you found, what would you say?
Solution
The first step in solving 18 problem number 16 trying to solve the problem we have to refer to the textbook question: Take the offer First USA, a major credit card company, is planning a new offer for their current cardholders. The offer will give double airline miles on purchases for the next 6 months if the cardholder goes online and registers for the offer. To test the effectiveness of the campaign, First USA recently sent out offers to a random sample of 50,000 cardholders. Of those, 1184 registered. a) Give a 95% confidence interval for the true proportion of those cardholders who will register for the offer. b) If the acceptance rate is only 2% or less, the campaign wont be worth the expense. Given the confidence interval you found, what would you say?
From the textbook chapter Confidence Intervals for Proportions you will find a few key concepts needed to solve this.
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