Is a product “green”? A “green” product (e.g., a product | StudySoup

Textbook Solutions for Statistics for Business and Economics

Chapter 3 Problem 15E

Question

Problem 15E

Is a product “green”? A “green” product (e.g., a product built from recycled materials) is one that has minimal impact on the environment and human health. How do consumers determine if a product is “green”? The 2011 ImagePower Green Brands Survey asked this question of more than 9,000 international consumers. The results are shown in the following table.

Reason for Saying a Product Is Green

Percentage

of Consumers

Certification mark on label

45

Packaging

15

Reading information about the product

12

Advertisement

6

Brand Web site

18

Other

100

Source: Based on 2011 ImagePower Green Brands Survey.

a. What method is an international consumer most likely to use to identify a green product?

b. Find the probability that an international consumer identifies a green product by a certification mark on the product label or by the product packaging.

c. Find the probability that an international consumer identifies a green product by reading about the product or from information at the brand’s Web site.

d. Find the probability that an international consumer does not use advertisements to identify a green product.

Solution

Solution:

Step 1 of 5:

Green brand survey asked the question (How do consumers determine if a product is “green”? The 2011 ImagePower) of more than 9,000 international consumers. The results are in below table. 

Reason for saying a product is green

Percentage of consumers

Certification mark on label

45

Packaging

15

reading information about

12

Advertisement

6

Brand website

18

Other

100

A: {Certification mark on label}

B: {Packaging}

C: {Reading information about the product}

D: {Advertisement}

E: {Brand website}

F: {Other}


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Title Statistics for Business and Economics  12 
Author James T. McClave, P. George Benson, Terry T Sincich
ISBN 9780321826237

Is a product “green”? A “green” product (e.g., a product

Chapter 3 textbook questions

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