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Is a product “green”? A “green” product (e.g., a product
Chapter 3, Problem 15E(choose chapter or problem)
Problem 15E
Is a product “green”? A “green” product (e.g., a product built from recycled materials) is one that has minimal impact on the environment and human health. How do consumers determine if a product is “green”? The 2011 ImagePower Green Brands Survey asked this question of more than 9,000 international consumers. The results are shown in the following table.
Reason for Saying a Product Is Green |
Percentage of Consumers |
Certification mark on label |
45 |
Packaging |
15 |
Reading information about the product |
12 |
Advertisement |
6 |
Brand Web site |
18 |
Other |
100 |
Source: Based on 2011 ImagePower Green Brands Survey.
a. What method is an international consumer most likely to use to identify a green product?
b. Find the probability that an international consumer identifies a green product by a certification mark on the product label or by the product packaging.
c. Find the probability that an international consumer identifies a green product by reading about the product or from information at the brand’s Web site.
d. Find the probability that an international consumer does not use advertisements to identify a green product.
Questions & Answers
QUESTION:
Problem 15E
Is a product “green”? A “green” product (e.g., a product built from recycled materials) is one that has minimal impact on the environment and human health. How do consumers determine if a product is “green”? The 2011 ImagePower Green Brands Survey asked this question of more than 9,000 international consumers. The results are shown in the following table.
Reason for Saying a Product Is Green |
Percentage of Consumers |
Certification mark on label |
45 |
Packaging |
15 |
Reading information about the product |
12 |
Advertisement |
6 |
Brand Web site |
18 |
Other |
100 |
Source: Based on 2011 ImagePower Green Brands Survey.
a. What method is an international consumer most likely to use to identify a green product?
b. Find the probability that an international consumer identifies a green product by a certification mark on the product label or by the product packaging.
c. Find the probability that an international consumer identifies a green product by reading about the product or from information at the brand’s Web site.
d. Find the probability that an international consumer does not use advertisements to identify a green product.
ANSWER:
Solution:
Step 1 of 5:
Green brand survey asked the question (How do consumers determine if a product is “green”? The 2011 ImagePower) of more than 9,000 international consumers. The results are in below table.
Reason for saying a product is green |
Percentage of consumers |
Certification mark on label |
45 |
Packaging |
15 |
reading information about |
12 |
Advertisement |
6 |
Brand website |
18 |
Other |
100 |
A: {Certification mark on label}
B: {Packaging}
C: {Reading information about the product}
D: {Advertisement}
E: {Brand website}
F: {Other}